• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +16%

  ROAS

• +26%

  conversions

• +17%

  new customer acquisition rate

Learn How boohooMAN Boosted ROAS and New Customer Acquisition with TikTok Smart+ Website and App

• 2.99

  average weekly frequency

• 1.92X

  higher than the average weekly frequency for Frequency Cap

• 6.8M

  impressions

Driving target frequency while maintaining efficient CPMs

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• -79%

  CPA

• +56%

  app installs

• +50%

  Subway Rewards registrations

Learn How Subway UK&I Used Smart+ to Accelerate App Growth and Drive Incremental Performance

• 0.88%

  CTR

• 1.4k+

  conversions

• 1.8m

  reach

An innovative automotive brand launches in Italy with a strategic TikTok campaign

• 2M+

  2-3s video views

• 29.2M

  campaign impressions

• 8.18%

  video view rate

Building on well-established brand love with an authentic content-driven campaign

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers

• 2,767

  user-generated videos

• 2,113

  unique participants

• 8,853

  hashtag page views

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

• +26.8%

  Ad Recall

• +4.8%

  Intent

• +2.3%

  Favorability

Vaseline Lip Therapy Campaign: Driving 3,600% ROAS with a Full-Funnel TikTok & Olive Young Strategy

• 3.8m

  users reached

• 28.6m

  impressions

• 1.75€

  CPM

Increasing product awareness with strategic ad creatives